Plans & Pricing
Every Fortify plan gives you licensed broker oversight and full MLS exposure. The plan you choose determines how much support you want when showings, offers, and negotiations get real.
Every plan is due only at closing. See your broker price opinion and listing preview free, before you commit to anything.
Every plan includes
Licensed broker listing reviewEvery submission reviewed before going to the MLS
Broker Price Opinion, includedA written, broker-signed opinion of value with model-match/nearby comps before you go live (an opinion of value, not an appraisal)
MLS entry & syndicationZillow, Realtor.com, Redfin, Homes.com + 100+ sites
Free listing preview firstSee your listing before you commit to anything
Buyer-agent compensation, handled correctlyYou decide whether to offer it and how much; we show you the all-in math and communicate your terms through MLS-permitted channels — offers are no longer published on the MLS itself
Seller dashboardManage your listing, view status, upload updates
Upgrade anytime, freeStart lean, add support as your sale develops
Today
$0
$995 due at closing
Only if your home sells
Essentials gives you everything you need to get your home onto the MLS professionally and in front of every buyer agent in your market. You manage showings directly, coordinate with buyers and agents yourself, and handle negotiations independently. If you've sold a home before and know what you're doing, this is the lean option that saves the most money.
Upgrade to Pro or Elite anytime — no fees, no penalties.
Best for: Sellers who have sold before, are comfortable coordinating showings and communicating directly with buyer agents, and want to minimize total selling costs.
Today
$0
$2,495 due at closing
Only if your home sells
Pro is the plan most sellers choose because it makes a seller-led listing operate like a traditionally-listed home. Buyer agents can request showings through ShowingTime exactly as they would on any listing. Your electronic lockbox handles access automatically. You get unlimited listing edits, expanded photo capacity, and priority support. It's the practical choice for anyone who wants professional tools without paying traditional commission.
Upgrade to Elite anytime — even after you receive an offer.
Best for: Most sellers — especially those listing for the first time, selling a higher-value home, or wanting the showing automation and support tools that make their listing compete with traditionally-listed homes.
Today
$0
From $3,995 due at closing
Only if your home sells
Elite includes everything in Pro, plus active broker involvement at the moments that carry the most financial risk — pricing strategy before you go live, offer review and response guidance when offers arrive, negotiation support through the back-and-forth, inspection and appraisal guidance, and closing guidance. It's the plan for sellers who want the savings of a flat fee without giving up the strategic guidance a full-service agent would provide.
Elite fees are capped by final sale price so the cost stays predictable regardless of your home's value.
Elite eligibility is based on list price (homes listed up to $3,000,000). Your Elite fee is set by the final sale price band at closing — if your home sells into a lower band than it was listed in, you pay the lower band's fee.
Elite is currently available for homes listed up to $3,000,000. All fees due at closing only if your home sells.
What Elite is: strategic guidance from a licensed Florida broker — by phone, video, and in writing, during business hours, with priority-line responses within 4 business hours. We guide; you decide.
What no Fortify plan includes: hosting or attending showings or open houses; in-person attendance at inspections, appraisals, or closing; drafting custom legal provisions (we'll tell you when you need an attorney); vendor or repair management; staging or media production beyond included photography; representation of the buyer.
Best for: Sellers with higher-value homes, unusual properties, first-time sellers, multiple-offer situations, relocation pressure, appraisal or inspection risk, or anyone who wants broker-level strategic guidance without paying a percentage-based commission.
Side by side
Every feature across every tier — so you know exactly what you're getting before you commit to anything.
| Feature | Essentials $995 at closing |
Pro ★ $2,495 at closing |
Elite from $3,995 at closing |
|---|---|---|---|
| Foundation | |||
| Licensed broker listing reviewReviewed before every MLS submission | ✓ | ✓ | ✓ |
| MLS entry + full syndicationZillow, Realtor.com, Redfin, Homes.com + 100+ sites | ✓ | ✓ | ✓ |
| Free listing preview before commitment | ✓ | ✓ | ✓ |
| Buyer’s agent fee — optional, and handled for youPaying the buyer’s agent is now optional. You decide if and how much — we handle the paperwork either way. | ✓ | ✓ | ✓ |
| Seller dashboard | ✓ | ✓ | ✓ |
| Listing Tools | |||
| Photos | 25 photos | Expanded | Expanded |
| Professional photography & floor planProfessional shoot + floor plan, scheduled at launch (aerial where community rules permit) | $495 add-on | $495 add-on | ✓ |
| Listing edits after going livePrice changes always free on every plan | Up to 3 | Unlimited | Unlimited |
| Electronic lockboxSupra eKey-compatible, agent-accessible | — | ✓ | ✓ |
| Automated showing schedulingShowingTime or equivalent | — | ✓ | ✓ |
| Pricing & strategy | |||
| What your home is worth — in writing, signed by the brokerA formal Broker Price Opinion with nearby comparable sales — from a licensed broker, not an algorithm. | ✓ | ✓ | ✓ |
| Pricing strategy session before you listWhere to price, the lowest offer you’d take, and when you’d adjust — decided with your broker before day one. | — | — | ✓ |
| Ongoing pricing guidance while you’re on the marketIf showings slow down, we tell you why and what to change — before your listing goes stale. | — | — | ✓ |
| Support | |||
| Support channel | Email & portal | Priority email & portal | Priority + broker line |
| Offer review & response strategy | — | — | ✓ |
| Contract & addenda guidance | — | — | ✓ |
| Negotiation support | — | — | ✓ |
| Inspection & repair guidance | — | — | ✓ |
| Closing guidanceWe walk you through what happens, when, and what to sign | — | — | ✓ |
| Terms | |||
| Due today | $0 | $0 | $0 |
| Due at closing | $995 | $2,495 | From $3,995 |
| Cancel before you accept an offerIf your listing term ends without a sale, you owe nothing either | $0 | $0 | $0 |
| Upgrade anytime | ✓ | ✓ | — |
| All plans: $0 today · No signup required to preview · Flat fee due only on a successful sale · No upgrade fees · Cancel before you accept an offer and owe nothing | |||
Built-in protections
One flat fee, disclosed in full before you sign, due only when your home successfully closes. No listing deposit, no retainer.
Cancel your listing before you accept an offer and you owe nothing. If your listing term ends without a sale, you owe nothing. The only charges that can ever apply are (1) a lockbox replacement fee if Pro/Elite hardware isn't returned within 14 days of cancellation or expiration, and (2) your plan fee if your home sells shortly after cancellation to a buyer who was introduced to it during your listing — the same protection-period standard used across Florida brokerage agreements. Both are spelled out in plain language in the sample agreement.
Start on Essentials and upgrade to Pro or Elite at any point — even after you receive an offer. No upgrade fees, no lock-in period.
Our listing agreement is available before you enter your address. No fine print revealed at checkout. View sample agreement →
Pricing questions
No. You enter your address and receive a broker-reviewed listing preview before you select a plan or sign anything. The preview shows you exactly what your listing would look like on the MLS and major sites. You choose a plan only when you're ready to move forward.
Your Fortify flat fee is settled at closing as part of the transaction — the same way a buyer-agent commission is handled. It appears on your closing disclosure and is paid from your sale proceeds. You pay nothing before closing, and nothing at all if your home doesn't sell.
Upgrade anytime — there are no penalties and no additional fees beyond the difference between your original plan and the new one. Many sellers start on Essentials and upgrade to Pro once showings begin and they want the ShowingTime automation, or upgrade to Elite when an offer arrives and they want broker guidance reviewing it. You're never locked in.
Pro gives you all the listing tools — lockbox, automated showings, unlimited edits, priority support — and makes your listing operate like a traditionally-listed home from a buyer-agent perspective. You still make all the strategic decisions yourself.
Elite adds active broker involvement at the moments where those decisions carry the most financial risk: pricing before you go live, reviewing offers when they arrive, advising on counteroffers, flagging contract issues, and staying alongside you through inspection and closing. If you'd normally rely on an agent for guidance at those moments, Elite provides it.
The free preview and the plan-included BPO are a snapshot: what your home is worth today, and how it would be presented. Elite adds the process: a strategy session on where to list against your comps, what offer price to hold, when a reduction is warranted — and a broker revisiting those calls with you for as long as your home is on the market.
You can upgrade to Elite at any time — even after an offer arrives — for the difference in fee. Elite guidance applies from the date of upgrade forward; it does not include review of, or responsibility for, pricing decisions, offers, or contract terms executed before the upgrade.
Yes — but it caps at each tier rather than scaling as a percentage. A $900,000 home pays $5,495 with Elite. A traditional 3% listing commission on that same home would be $27,000. Even the highest Elite tier ($8,995 for homes up to $3M) is a fraction of what a percentage-based commission would cost at that price point.
That's your decision, not ours. You decide whether to offer buyer-agent compensation and how much — many sellers do, typically 2–3%, because it incentivizes buyer agents to show the home and widens your buyer pool. Some choose not to, particularly when listing for a buyer they've already identified. Under current MLS rules, compensation offers can no longer be published on the MLS itself; we communicate your terms through permitted channels, use the MLS seller-concessions field where available, and handle compensation accurately in offers and negotiations. Whatever you decide, it's negotiable at offer time — nothing is locked until you sign a contract. The Fortify flat fee is separate from and in addition to any buyer-agent compensation you choose to offer.
More questions? See the full FAQ →
