About Fortify
Fortify Listing Services LLC is a licensed real estate brokerage built on a simple premise: capable sellers deserve professional MLS exposure and licensed broker oversight without surrendering a percentage of their equity to get it.
Why Fortify exists
When percentage-based real estate commissions became standard, sellers had limited access to market data, limited ability to reach buyers, and limited tools to manage a transaction. The agent's commission reflected the value of that access.
That world no longer exists. Buyers search on Zillow. MLS data is widely available. Transaction tools are sophisticated. What sellers actually need hasn't changed — licensed broker oversight, professional listing quality, and reliable MLS entry — but the cost of delivering those things doesn't have to scale with the price of the home.
Fortify was built to close that gap. A flat fee that reflects the actual cost of the service, not a percentage of your equity.
$13,500
Typical 3% listing commission on a $450,000 home
$2,495
Fortify Pro flat fee — same MLS, same broker oversight, same exposure
$11,005
Additional equity you keep — due only if your home sells
Illustration based on a typical 3% listing-side commission on a $450,000 sale. Buyer-agent compensation, if offered, is separate and set by the seller. Fortify’s flat fee is due at closing only if your home sells.
The middle path most sellers never knew existed
A traditional full-service agent at 2.5–3% — with expertise and support but at a cost that scales with your home price regardless of how much work the transaction actually requires.
Or FSBO — no commission, but no MLS entry, no professional listing quality, limited buyer agent engagement, and no licensed oversight at any stage.
Neither option was designed for the seller who is capable and informed but wants professional infrastructure without the percentage-based price tag.
Licensed broker oversight at every stage. Professional MLS entry and syndication. A flat fee that reflects the cost of the service, not the value of your home.
You control pricing, showings, and negotiation decisions. We provide the listing infrastructure, compliance review, and — on higher plans — active broker guidance at the moments where the stakes are highest.
The result is a seller who keeps significantly more of their equity while getting the professional listing quality and MLS exposure that actually drives buyer interest.
How we operate
The flat fee MLS space has a reputation problem — hidden fees, poor support, no real broker involvement. Fortify was designed with those failure modes explicitly in mind.
We prepare your listing before you choose a plan or sign anything. You evaluate the product before being asked for a commitment. Most flat fee services make you fill out long forms before showing you what you're getting. We don't.
Every listing is reviewed by a licensed broker before it goes to the MLS — not a virtual assistant, not an automated system. Broker oversight isn't an add-on at Fortify. It's built into every plan from the start.
Your flat fee is disclosed in the listing agreement before you sign. Our listing agreement is available on the website before you enter your address. There are no fees revealed at checkout that weren't shown upfront. Transparency is a design choice, not a marketing claim.
Fortify was built as a platform from day one — not a brokerage trying to bolt technology onto a traditional model. As we expand to new markets and grow our licensed team, the compliance and quality standards that every listing is built on stay consistent.
A common failure point in flat fee services is abandonment after listing — no one available when an offer arrives or a situation gets complicated. Fortify's tiered support model ensures you always have a path to reach someone, with Pro and Elite providing active broker availability throughout your sale.
Fortify is not a one-person operation. The platform, the process, and the licensed oversight model are built to scale — additional licensed team members, expanded state coverage, and deeper local market support as the business grows. The quality you experience today is the floor, not the ceiling.
Broker Oversight
Verify credentials
FL Brokerage License #CQ1074119 →Ralph Massetti serves as the licensed broker for Fortify Listing Services LLC, bringing more than 10 years of licensed real estate experience to the company's listing review, MLS submission standards, seller support, and transaction guidance.
Fortify was created for sellers who want professional MLS exposure and licensed broker oversight without paying a listing fee that increases simply because their home is worth more. Every Fortify listing is reviewed under licensed broker supervision before MLS submission, with pricing disclosed before commitment and support available through the listing process.
Fortify is not a FSBO listing site and it is not a traditional percentage-based listing model. It is a licensed flat-fee brokerage service built to give sellers a more transparent way to list their property while preserving access to broker review, compliance oversight, and transaction support.
Licensed & verifiable
We're a licensed brokerage operating under active real estate law in every state we serve. Our license is public record. Our listing agreement is on our website. Our pricing is disclosed before you sign. There's nothing here that requires trust without verification.
Brokerage
Fortify Listing Services LLC
Licensed real estate brokerage
Active licenses
Florida · Arizona · Tennessee
Serving FL markets today
Where we operate
Fortify currently serves select Florida MLS markets. We hold active broker licenses in Arizona and Tennessee and are expanding to serve those markets.
Serving select county MLS markets across the state.
Alachua · Broward · Charlotte · DeSoto · Flagler · Hillsborough · Lake · Marion · Martin · Miami-Dade · Okeechobee · Orange · Osceola · Palm Beach · Pasco · Polk · St. Lucie · Sarasota · Sumter · Volusia
Enter your address to confirm your county is covered — coverage continues to expand.
Active broker license held. Expansion to Arizona MLS markets in progress.
Contact us if you're interested in listing in Arizona and we'll notify you when coverage launches in your area.
Active broker license held. Expansion to Tennessee MLS markets in progress.
Contact us if you're interested in listing in Tennessee and we'll notify you when coverage launches in your area.
What we believe
A home sale is often the largest financial transaction in a person's life. The cost of professional listing services should reflect the work involved — not a percentage of the asset being sold. Every dollar saved on commissions is a dollar that stays with the seller.
Every Fortify listing is submitted to the MLS under active licensed broker supervision. This isn't a marketing claim — it's a legal and ethical commitment. Sellers deserve the protection that broker oversight provides, regardless of which plan they choose.
Hidden fees, terms revealed at checkout, and fine print that changes the deal are endemic to the flat fee MLS space. Fortify's pricing, agreement terms, and cancellation policy are disclosed before you enter your address. No surprises is a design requirement, not a goal.
The moments that matter most in a home sale — receiving an offer, navigating an inspection, understanding a contract — are the moments sellers most need support. Fortify's plan structure puts broker guidance at those exact moments for sellers who want it, without requiring everyone to pay for it.
